MarkoMetrics didn't start in a boardroom. It started after years of working with B2B SaaS companies and noticing the same pattern repeat itself time and time again. Great products were struggling to grow, not because they lacked potential, but because their marketing wasn't aligned with how SaaS buyers actually discover, evaluate, and purchase software.
Too often, founders were investing in marketing without a clear connection to business outcomes. Agencies were reporting on traffic, impressions, and rankings, while the questions that mattered most remained unanswered. Content was being published, campaigns were running, and activity looked good on paper, yet growth felt inconsistent and difficult to predict.
What we kept hearing was surprisingly simple:
"That's great, but how is this helping us get customers?"
That question highlighted a gap we couldn't ignore. Most agencies were focused on marketing activities, while founders were focused on growth. There was a disconnect between what was being measured and what actually mattered to the business.
Coming from different backgrounds, Shakti and Kinjal had both witnessed this challenge firsthand. Shakti had spent years helping companies grow through digital marketing, while Kinjal had worked closely with B2B SaaS sales and GTM teams, seeing how buying decisions are made and what it really takes to move prospects through the funnel. Although their experiences were different, the conclusion was the same: SaaS companies needed a marketing partner that understood both visibility and revenue.
That's why MarkoMetrics was created.
Not as another generalist marketing agency, but as a team built around helping B2B SaaS companies become easier to discover, easier to trust, and easier to choose. By combining marketing and sales thinking, every strategy is designed with one objective in mind: creating measurable business impact.
Because at the end of the day, marketing should create pipeline, not just activity.
